Clik here to view.
Why Your Organization Should Be Blogging
While blogging has gone through numerous forms online over the last fifteen years, one thing hasn’t changed: it’s usefulness in giving your site visitors a clear impression of the timely relevance of...
View ArticleClik here to view.
An Introduction to Marketing (with Purple Cows!)
In the heady days of televised mass media, advertising formulas were simpler: Make a commercial or mailing, praise your product, and hope that 0.4 % of the viewers agreed. Today the web is...
View ArticleClik here to view.
How Much Should a Web Site Design Cost?
As a design business we’re often asked how much a simple web site costs. How much should a car cost? A cup of coffee? Like most things, the price of web design is determined by value. Read on for...
View ArticleClik here to view.
Marketing on the Web: What’s Different and What Works
You have a great business established or maybe you’re just starting out and it’s time to get noticed. You need to market on the web, but you’re lost in an almost unfathomable jungle of shady web...
View ArticleClik here to view.
Understanding Pay-Per-Click Advertising with Google AD Words
Google’s Pay-Per-Click online advertising system, Google AD Words, is notoriously intimidating to small business owners. Most people know that Google has a marketplace for those adverts you see next...
View ArticleClik here to view.
SEO Basics for Small Business Owners and Nonprofits
At its best, Search Engine Optimization (SEO) is a process of combining great site content with great programming to extend a networked community of interested parties. At its worst, SEO is a firm...
View ArticleClik here to view.
Image Resolution Tips for Non-designers: High-res, Low-res and Everything...
One of our more frequently asked questions is “what constitutes ‘high-res’ or ‘low-res’ images?” True, we designers are always asking for high-res or EPS files, but what does that actually mean? And...
View ArticleClik here to view.
Retina Displays: What They Are and Why They Matter to Anyone with a Website
Photo courtesy of Yutaka Tsutano via the Creative Commons. If you’ve read our previous article on low-res and high-res imagery, you know that the web was initially designed to display images at 72...
View ArticleClik here to view.
Crafting Personas: The D&D Approach to User Experience Design
No, the “D&D” in this post title does not refer to some tech-industry acronym. As the 12-year-old inside you might remember, it stands for Dungeons and Dragons. Surprisingly, the decidedly...
View ArticleClik here to view.
Evaluating the Shelf Life of Your Logo
When is the right time for your organization to get a new logo? You might imagine that someone who does design for a living would answer, “Right now! Let’s get started!” But the truth is, you may not...
View Article
